Niceguy,
I'm with hunter on this one. You can run a proving flight, open up for booking, and even sell thousands of seats and have a very high occupancy ratio.
None of the above would offer any guarantee of making money.
You have no knowledge of what work most of the posters on this forum are involved in, so please don't pre-judge people who happen to be sceptical about an airline which is trying to start up in very difficult circumstances.
I wish the folk at Maxjet well. New airlines are always good for competition. Even the failed airlines can bring on success further down the chain - look at how Virgin carried on where Laker left off, and let's hope someone finds a way of making profit at Manston.
Yes, it may be very easy to sit here as a sofa cynic looking at the multitude of reasons which make the odds against this venture still being around and profitable in five years' time very slim. But please don't patronise us for having the good sense NOT to want to start an airline!