Digitalis: The Sydney route is a different animal to any other on the Virgin network, as the only '5th freedom' destination. That means that passengers can be picked up in HKG for passage to SYD and vice versa. Through traffic is minimal - and unwanted. The yield on a through ticket is tiny compared to the yield for a single sector. That's why LHR-SYD is not promoted in Britain, and SYD-LHR is ignored in Oz.
I well understand that VS the airline, and the Bearded Wonder who often speaks for it, are not the same creature.
But here we have yet another illustration of how much tosh he was throwing out at the time about VS wanting to fly to SYD to break the BA/QF duopoly on the LHR-SYD route ...
