Now on the Beeb site they announced a 36% earnings increase due to favourable exchange rates and increased fuel surcharges.
So is this journalistic hype or are BA being gready with their surcharges to make a profit?
Can't say - you need to breakdown the difference between revenue growth through increases in passengers, bawsic fares and general business growth, and growth in revenues through the surcharge that are unmatched to the fuel price levy.
I would say that are first glance that since the levy is designed to match the fuel price rises that it probably all goes directly on the fuel costs, and that the revenue growth comes through business growth alone. That is not innate belief in business, but rather that the levy would otherwise be unsustainable in the eyes of the consumer and that fuel prices have been rising such that such a surcharge doubtless is eaten away entirely by fuel prices.
BA's first duty is to their customers. They are the ones who pay for the company to continue existing.
Er - No. The customer may be right and business depend upon the customer, but you can ignore the customer and not be jailed as a director. Ignore the investor or mismanage the business as a director and you have the potential to go to jail.
I know what you mean - in good business sense - but it is neither a charity nor a cooperative.
From a business perspective, they'd all be better off if they flogged their assets and invested the proceeds in a savings account....
Probably true for many of the US airlines in this decade, however for BA the brand value that cannot be sold is probably worth far more than you might think - as it is for Virgin.