Uluru will always be Ayers Rock to me. As for the statement that:
Part of the medias role, and increasingly more so is education, and using correct terminology is vital in education.
This is the reason that most of the general population are ignorant morons. With the exception of the ABC, the commercial media stations in Australia and their news programs are garbage. The news is all sensationalised because they are ratings driven. This drives out any checks or balances that may have been there to ensure the accuracy of the news being presented to the public.