I think BA has a bit of a bad rep because some years ago it went through a phase when staff morale was really low, therefore customer service suffered. In the late 80's early 90's they really were the worse airline around. However, BA has come out the other end now, and over the last 18 months taken on over 1,000 new cabin crew which has given 'fresh breath' into the company.
'The Worlds Favourite Airline' wasn't actually a self attached arrogant title because we thought we were so great either. BA branded itself 'Worlds favourite airline' the first year that it carried more international passengers than any other airline in the world.
Thanks for the positive and even average posts guys! Nice to hear that some people enjoy flying with us.