Safeware;
'...would the shots with the BAE Systems banner behind the aircraft be considered 'good advertising'?....
One would think so given that they and their European friends have produced an aircraft that was probably the only one of its type at the Show (or anywhere else for that matter) capable of providing the flight control reaction/engine response and powerful thrust needed to get out of such a tight spot. Credit where credit is due I think.
On a slightly lighter note - Have you noticed in the air trade rags that the Eurofighter advertisements all carry the strap line - 'Nothing comes close'. If the ad agency boys were at IAT on the day they would have been snorting into their G&T's.
bb