I find it amazing that this industry provides an essential service to the richest clients in the world and we do it at cost price or even at a loss. The Management of the North Sea Helicopter Companies seem to think that their only means of increasing profitability is to squeeeze their employees harder and harder. This is at a time when the oil price approaches an all time high. Profitability is not a crime. It is essential for the future health of aviation in this difficult environment. But extracting it from one's own workforce is asking for trouble.
Maybe a withdrawal of this essential service is the only means of bringing everyone to their senses. The consequences of not facing this simple truth is plain for everyone to see.