I've got to agree that the government should pay at least a major chunk of the call.
With insurance companies announcing large profits, could some be stumped up from them at say an RTA?
Commercial operators will always be driven by profit! If the government were to cap those profits at a certain level that might help too!? But then the government is happier spending our money on nice carpets for their flats!
(Let's face it I love parting with £160 a year for road tax & then coughing up £80 for a tyre that blown out on a pot hole on a bl**dy motorway!)
The 'golden hour' is all important, the government should do more to help achieve it!!