Interesting this conversation on CO BRS -EWR. 69% for a route 2 months old is not bad at all.
Its a new route. New routes take time to market themselves.
Most american folks that i deal with in day to day life are i feel quite ignorant in there knowledge of the UK. i usually ask mostly leisure passengers where they have visited etc always the same places.
London, Oxford, Cambridge and sometimes Bath. Now Bath could be a positive place to tap into in some of the marketing. Nicely located not far from BRS in fact right under the 27 approach path. Its all very well talking about pulling passengers out of LHR onto this route. However LHR has what 4 or more airlines on the same route with a lot of business folks pretty (from my experience) regimented in who they use and looking at the least amount of fuss on getting too and from there destination.
It has been mentioned about milage etc which is a very good point and this relates to my point regarding LHR and people being quite regmented in who they chose to fly with.
marketing maybe the key as the area as sooo much to sell.
Just my 2 pence on it.
brgds
SJD