So we just cover it up, or what?
A reminder: failed to maintain his oceanic clearance, willfully disregarded his oceanic clearance, resulting in actual loss of separation and therefore endangering his aircraft and other aircraft
Yes, this does impact the brand and yes, it should bl**dy well impact the brand.
We're selling safe transportation - nothing more and nothing less. If you have hoons fooling around up there, the "safe" rapidly disappears as a selling point.