Perhaps if the old-style barathea battle dress (not the awful mid-70s Thunderbird smock) was still worn (particularly the aircrew-only version as once was issued to V-bomber crews) instead of that stupid pullover, people might want to wear it?
It was smart, showed wings and medals and was very comfy. The aircrew-only version had flying suit style zip pockets instead of buttoned patch pockets and the epaulettes were sewn down. It looked very cool; all the comfort of a growbag with the style of a proper uniform.
I hadn't worn a v-necked pullover with a tie as my working uniform since leaving prep school in 1963 until some blunt fool came up with that useless NATO pullover. Hardly surprising that aircrew don't want to wear the bŁoody thing.
Aircrew leather jacket, wedgewood shirt and lightweight No2 trousers was comfortable, practical and really pi$$ed off such oxygen thieves as SWOs and other bell ends! Particularly when worn with flying boots...