It may be of some interest to know that this craft [a Piaggio P180 Avanti] was one of two ordered by the Greek EMS service a year or so back as an accompanyment to the Greek HEMS fleet of A109E Power's.
Story goes that they could [or would] not pay for them so Piaggio placed the already EMS role-equipped pair elsewhere. Apparently when acquired this one still had EMS fittings.
Why at Helitech?
Well Sloane - the promoters - have not had interests in fixed wing before so other than going to say Farnborough next year it made sense to turn a 180 at a show they were already going too.