AUSTRALIAN AIRLINES UNVEILS NEW UNIFORMS
FOR FLIGHT ATTENDANTS
International leisure carrier Australian Airlines today unveiled a new
uniform for its 310 flight attendants.
Ochre, a colour unique to Australia, is still the signature colour of the
crew uniform which is expected to be introduced in time for Australian
Airlines' third birthday celebrations in October.
Australian Airlines Chief Executive Andrea Staines said the design brief
was to update the uniform so that it reflected the airline's position as an
established full-service carrier in the Asia-Pacific region.
The result is a uniform that is contemporary, relaxed and distinctively
Australian to reflect the spirit of the international holiday airline and
our flight attendants.
The most distinctive feature of the new uniform is the white shirt with
ochre dots in a wave pattern in keeping with the unique design of our
aircraft livery.
We are moving from a desert sand coloured bomber jacket to a smart casual
black jacket and trouser suit featuring our unique logo, she said. The
uniforms are comfortable to wear in all of the cities and countries we fly
to, look stylish and suit the role of our crew.
The new uniform is an important investment for Australian Airlines as our
flight attendants are the face of the airline.
The flight attendant uniform features the same elements for male and female
staff.
Ms Staines unveiled the uniforms for the first time today during an
Australian Airlines media conference at the Australian Tourism Exchange
(ATE), the largest tourism trade event in the Southern Hemisphere, this
year held in Perth.
Today, Ms Staines also announced the airline's website
australianairlines.com would have a new look from next month.
The Australian Airlines website will have a new layout and design which is
more user-friendly, she said. Customers will be able to find out more about
Australian Airlines and what we offer, they can research their holiday,
check our schedules, sign up for specials, offers and our newsletter.
Pictures shortly.