A lot of locals here in Ayrshire do not like the branding as it is 'too Glaswegian' for them. They would prefer Robert Burns International.
Personally I like it - it is vibrant and energetic and is a bit unusual compared to some of the really drab, grey terminals around. Regardless of the branding the main thing is that the terminal is being modernised and more appealing to passengers although there is still some work to do airside. Feedback from the inbound foreign tourists is excellent although they haven't a clue what 'Pure Dead Brilliant' means!