LTNman asks:
Now here is the difference, one airline is going to be located in deepest rural Essex and outside the golden triangle where the catchment area is full of cereal farmers who only ever go to market. The other is going to be based inside the golden triangle at Luton, which is the home of the executive jet and has the UK's second largest catchement area and whose airline will be using Harrods private terminal. Which one do you think has the advantage?
To be honest, I think the answer is the one that
has secured about Άγ150m in equity and lease financing
[Eos]
rather than the one that
needs to raise up to ?0„525 million by June 10
[Flyfirst]. Deeper pockets mean more room to compete and more time to build a market presence.
So maybe Eos decides they have to shell out another ?0„550 per passenger and include a chauffeur-driven car from STN to central London as part of the service? That's going to be a decent selling point which (if I were a prospective passenger) would attract me.
All in all, I don't see that LTN's location advantage is decisive.