I have to disagree. Since when is an initial take off an instrument procedure? If the guys were staring at the PFD during rotation and initial pitch setting then it may well be a contributary factor to why they hit the trees. If they were looking out the front they may well have spotted the problem earlier, rammed on TOGA and pulled back a little bit smarter. Same for the joburg incident IMHO. The procedure is to smoothly rotate visually at 3 deg per second to 15 deg nose up. Not follow the beam bar and at rotate set pitch via the pfd and the maltese cross.