The face of short haul travel has changed forever over the past few years. With the number of passengers willing to pay a premium for a full service decreasing companies like BMI have to evolve in order to survive. We might not like the changes that have happened, but we also have to live in the real world and accept the inevitable.
BMI's biggest advantage is their holding of valuable slots from LHR. As the short haul services decrease over the coming years, they will be able to utilise these slots to have long haul services and no doubt provide multi-class services on these flights. Sounds like a good stratergy to me.