I've got a really good idea. We are losing passengers to low cost airlines but our cost base is higher than theirs. So why don't we reduce our service to their level, but still charge more because our cost base is higher.........
I've got another good idea. Our cost base is higher than the low cost guys and we are losing passengers because our service is just as crappy as theirs. So why don't we justify the extra money by offering a premium service. You know, sensible seat spacing, decent food, fast check in, give them bigger carry ons by throwing the crew bags out of the cabin and having a one row luggage locker. Of course, we still need to cut our costs, but I bet the passengers would pay more for a service like that.......
I'm fast running out of airlines to fly with, and I don't think I'm alone.