Diamond Club e-newsletter, received a few minutes ago:
As a valued member of diamond club, I wanted you to be amongst the first to hear about our new business model.
Over the last couple of days, we have announced the launch of Europe's first modular airline service, following a six-month study surveying the views of 10,000 air travellers.
From early August, this new modular approach will see us switch to a single class service with paid-for catering on board on all flights departing from Heathrow. On four core business routes - Heathrow to Glasgow, Edinburgh, Belfast and Brussels - we will retain a separate business cabin as research showed that demand still exists for it on these routes. Our regional flights will also retain the business cabin.
We will be introducing faster e-enabled services for customers on the ground - more self check-in kiosks, along with e-enabled services giving you the ability to check-in and print boarding cards at home. Details of the launch of these products will follow over the coming months.
Most importantly, you'll be able to choose from three fare types, according to the level of service and flexibility you want with your ticket.
For the first time, true low-cost fares starting from £25 one-way will be available from Heathrow, with bmibaby's 'tiny' fares available on our flights, which will have standard low-cost terms and conditions. These new fares will be available through flybmi.com and bmibaby.com from mid June.
If you want a more flexible service bmi standard fares will be available, and where you want full flexibility and the highest levels of service, bmi premium fares will be available.
As a diamond club member you will see minor changes to the number of miles awarded on some of our lower fare types. We will communicate more specific details to you over the next few weeks.
We look forward to your continued support.
kind regards
Adeline Hampton
manager, loyalty
I'm not surprised BMI need a manager for 'loyalty' ... :-)
*j*