The new business plan has cost savings of £30 million... SO basically bmi mainline is turning into a hybrid of bmi baby.... There will be a simplified 3 type fare structure... Baby for the first time will sell seats on bmi mainline.
There's no reason this can't work, although to avoid confusion, rather than Baby selling seats on mainline, there should be a single mainline service everywhere with an expanded economy service.
Look at Air Canada - their LCC Tango began to damage AC's mainline service with its success, so the name has been retained but is now just the name of the lowest priced and most restricted ticket. The same plane carries five fare types (admittedly with two cabins): Tango, Tango Plus, Latitude, Latitude Plus, Executive.
BD could take this one step further with a single 'Y+' cabin (an inch or two more legroom than BA's Y), and shift the emphasis from the cabin to the price and flexibility of the ticket, and the access to lounges. If paying for coffee is still as issue for business class passengers, pax could produce a voucher from checkin (as BE) or their diamond club card for free drinkies and nosh.
*j*