Hey Guys,
I'm not sure if this has been posted here or not but here goes:
Well the cats out of the bag... The new bmi mainline strategy was announced to staff today. Main points are:
1. One class cabin on all bmi shorthaul routes with pay for food and drinks except for EDI / GLA / BHD/ BRU where separate business cabin will remain for time being with ecy going all pay food/drinks.
2. Min crew on all aircraft.
3. Review of crew terms and conditions.
3. Longhaul will be "the instrument of growth" ex LHR with one longhaul aircraft joining the fleet every year for next 3 years , all to be based at LHR.
The new business plan has cost savings of £30 million... SO basically bmi mainline is turning into a hybrid of bmi baby.... There will be a simplified 3 type fare structure... Baby for the first time will sell seats on bmi mainline.
Diamond club lounges and diamond club will stay and bmi will remain in star alliance.
The mood in LHR today was terrible, some crew were actually in tears! We will now be operating min crew with crew now required to do a " cabin Tidy" as baby crew do ,so no more cleaners! On the plus side we are getting more money but the general feeling was that if we had wanted to work for a low cost airline we would be wearing orange not Jaeger!!
Will it work? The chief exec argues that there are not enough business passengers and the ecy pax are only prepared to pay cheap fares while still receiving " full frills " as a result mainline is losing a lot of money and it simply can't go on. I think we have lost business pax because the frequencies aren't there and the mainline business product is poor compared to BA etc so instead of investing we have gone the other way....
For the future we'll be operating mostly shorthaul leisure routes ex LHR ( with exception of high frequency domestic routes) at reduced frequencies with pay for everything and longhaul with its superior product will expand ex LHR using freed up ex shorthaul slots....
All change from Aug 1st....
Found this on a.net
http://www.!!!!!!!!!!!!!!/discussions....main/2125779/
Don't sound good in my opinion
Sam