It seems to me that MOL is just an unsophisticated, parochial bare-knuckle fighter where the only rules are that there are no rules; and the only reality is MOL's reality.
On that basis, why does anyone ever complain? It will never change. You pay your money and take your choice. If folk don't like the "Ryanair way", then don't go near 'em.
You're either in the "Alba" market, or the "Sony" market. They both do the job but arguably Sony do it with more style.
Ryanair do it with a poke in the eye and frankly, there are people out there who actually like that.
But isn't it really because of my first point that many want to see MOL get a bloody nose?