PPRuNe Forums - View Single Post - Flight International for better or for worse?
Old 15th Aug 2001, 15:08
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Ace Rimmer
 
Join Date: Jun 2001
Location: Horsham UK
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Talking

Katy : the thiness or otherwise of a mag is usually dictated by the number of ads in it. At Rimmer News we have a 60/40 ed/ad ratio for example. Therefore fewer ads thinner mag - it's that simple (costs more to print big mags you see) Why even as I write the next edition of Rimmer News is with the printers - and I'm going to be in trouble with the beancounters (again) because of being "ed heavy". Even when the big editions are going to press (for us its Paris Farnborough and October - for the European Amagamated T/P Moosejet and JungleJet operators pow wow) it generally a case of "what are we going to cut if the ad blaggers haven't quite done their stuff.
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