That's what I thought. Having done a quick search, I can only think that he means translational lift, although I can't say that I've ever noticed it coming to the hover. Only when transitioning from the hover to forward flight, with the onset of inflow roll and flapback. Although logically, I suppose you should feel it as you loose inflow roll and flapback at the other end.
I'm sure someone will come up with a more indepth explanation.