Have used GF many times in the past few years. I definitely rate them high up there. And in my opinion a lot better than BA.
-Nice clean aircraft (A330's)
-Seat back video with loads of choice, but its not on demand.
-Food was average. What can you expect with UK caterers.
-The overall plus point was the attentivness of the cabin crew. Smiling and very pleasant, not so in BA, especially when surrounded by very demanding Indian subcontinent passengers. ("When are you serving the whisky?" Hadn't even pushed back yet)
Tried EK last month. Was OK however I think GF's service was better.
Come back and tell us what you thought