As Wizofoz says, what is on the suface does not reflect what is under the surface. Whilst Boeing may have bottled it on the 787 design, not doubt for justifiable aerodynamic reasons, the aircraft is unquestionably "new." A entirely new form of manufacturing, new cabin layout potential and so on.
Thus far, I think people are justified in the Airbus "digs" as the A350 does, in my opinion, appear to be a knee-jerk reaction.
So that's two of us that can respond in an adult fashion!