bmi is and was a great idea, the problem is that people within the company and 3rd party agents don’t use the correct name. You still see at many airports old signs with British Midland on them and a prime example of this is Frankfurt also the bmi crew sometimes forget and still use the old name. I flew Lufthansa recently into Birmingham and they still call the company British Midland. bmi really needs to get everyone using bmi now and lose the old name. It has also taken them far to long to re-brand their aircraft, bmi regional have only just started to swap their liveries, and as for the Embraer Star Alliance livery aircraft, they still have Ansett stickers on, need I say any more about being slow of the mark.
Its is a shame that the company does not look ahead and plan for the future, it seems to react to what has just happened, take the start of bmibaby out of Nottingham EMA, only happened due to the orange company stepping on its toes. This will happen again if the other 2 low cost operators expand at Nottingham, as from what I can see at the moment, bmibaby are shrinking there and putting too much focas on Birmingham and forgetting about its own back yard again.