Can someone in BA management please explain how the company expects to make money from "premium" business traffic when most of it seems to be heading for the low cost sector? Really, I am genuinely interested, perhaps I'm missing something.
The full scale retreat when faced with competition in the short haul market is not going to save the company ( are those big Yen loans still hanging over them). They need to get bums on aircraft seats NOT office chairs. I am led to believe that when Dan Dare sadly died several years ago one of its few (only?) profitable routes was LHR-INV. BA took on the route but couldn't make it pay and handed it on to BRAL, who appear to have run it, albeit now to LGW, quite successfully.
BA senior managament need to wake up and smell the coffee, the people who are going to save them are their frontline staff, on the ground and in the air. I get the impression most of them feel insecure and undervalued right now, unsurprisingly. Expensive gin palaces, strategy groups, steering committees etc are part of the problem and definately not the solution. Perhaps a "back to the floor" experience would be educational right now?
Apologies for rambling and best of luck to the frontline staff at BA, I think you might need it.