I don't think that all the blame can be placed on poor old Rod's shoulders, after all it was the board that appointed him and his predecessor. The senior management has been below par for years - the head of strategy who left the other month (I'm sure he was a very bright boy) was about 35 - methinks he was still at school last time the industry had a downturn so what exeperience did he have? The last change in strategy to focus on premium traffic because BA cannot make any money on the economy customer came in because BA's costs are so high, there was never any discussion about lowering costs to compete - just back out of that market. Rod 'talks the talk' but does he 'walk the walk' - judging by the remarks on this forum from people who knew him before I have my doubts.