Interesting reading
Market for some kind of premium service in short haul.
Hmmm, how big certainly not as large as the economy market, that has implications.
Isnt the real value in BAs short service haul the routes she owns. Prime destination. How much is that worth?
But really there is only one option, compete.
People vote with their pound-euros first.. .Then they look for quality out of that. We all do.. .ie Safety, service, airport.
Hows it achieved, its obvious isnt it.
The Markets There make use of it people.