BA have to grasp the nettle of cabin crew pay as the reward for these staff is 2-3 times the industry norm.
The cabin crew unions have skilfully played sucsesive week managments to elivate the TOTAL reward package for a cabin crew member with six weeks training to above that for the licenced aircraft engineers who have taken years train.
Untill this wage bill is bought in line with the rest of the industry BA will not stand a chance.