Heard it all before..
The last incumbent of Rods seat used the same philosophy, except he used ICI as a comparison and stated that 17.5% was considered a reasonable return on investment. Curiously, having set ICI as a benchmark, BA are indeed matching ICI in share performance! CR@P!
Highland Division only made 12.5% (after contributing to LHR support services)and look where they are now...routes operated by franchisees.
Looks like Rod has no ideas of his own and will follow in Bob's footsteps.