Currently EUJET have a promotion in the London Evening Standard where they are offering 10,000 free seats over the coming months, but not during the summer peak. Two destinations are offered each day with, presumably 1,000 seats to each.
One way to increase load factors perhaps. I would have thought that with figures hovering around 50% this could be an expensive loss leader if the free tickets do not attract fare paying passengers to accompany them.
Still, good luck to EUJET.
Southender