Perhaps your good mate Herb Kelleher can teach you (and CX) the value of an on-side workforce.
I quote:
"A financial analyst once asked me if I was afraid of losing control of our organization. I told him I've never had control and I never wanted it. If you create an environment where the people truly participate, you don't need control. They know what needs to be done, and they do it. And the more that people will devote themselves to your cause on a voluntary basis, a willing basis, the fewer hierarchs and control mechanisms you need."
See the full text at
<a href="http://www.pfdf.org/leaderbooks/l2l/spring97/kelleher.html" target="_blank">http://www.pfdf.org/leaderbooks/l2l/spring97/kelleher.html</a>
THAT's what the AOA has to offer. Swires (and yours?) notion of rule by intimidation belongs in the archives, under F for "failures".