Goldeneye,
I think of one particular film related reason why people might want to visit LED
But let's face it, there are too many obstacles to make this work at the moment. I'd love to visit St Petersburg myself, and I'm sure getting there through Finland would be an interesting way to do it, but there are numerous other places in Europe which are:
a) Much easier to get to using existing flights
b) Not so ridden in crime, and
c) A lot warmer!
FR will have too many other priorities, but I'm sure they are sending out scouts looking at places to launch flights to anything upto 5, or perhaps even 10 years ahead. With all those new 738's rolling off the production lines, there have to be certain far flung corners of Europe which they will try and get too, if the usual charges are nice and low.