THAT CRAZY NAME
Get real, the name FlyWHO is completely crazy and cannot be defended by resort to any purported marketing benefits that it may confer. No one in their right mind will jeopardise the entire image and dignity of a quality product by using a high-risk and extremely perverse name for the sake of some cheap by-lines to ads in the opening campaign.
That airline will have to live with its name for many years, long after the initial advertising campaign is long forgotten. Everyone associated with it - staff, regulatory authorities, ground handlers, and most importantly passengers - will have trouble with that stupid name.
It's the product of people who've spent far too long working up a business plan, and far too little time out in the real world. My prediction: if it gets off the ground and prospers (which I sincerely hope it does), the name will be changed within a year.