As someone has already said, it needs the industry itself to set uniform minimum seat pitches 32" for short haul over 1 hour and 34" for anything over 4 hours. That way everyone can still compete on a level playing field. This really isn't rocket science, and would make flying enjoyable again.
I really do wonder about the safety of small seat pitches and the inability of passengers to adopt a recommended crash position.
One day the sh*t will hit the fan, and the lawyers will be suing for a long long time. Their has already been at least one study I know of, showing a significant percentage of passengers in economy would in the event of an emergency, be unable to take up the crash position.
It always makes me chuckle when on a charter flight they announce, "passenger safety is our main concern"... yeah, sure it is.