1 When he took over BA was by far the largest European airline. It is now a poor third.
A big route network doesn't make you a better airline. Frequency and punctuality are far more important - however good or bad BA may be at that!
2. Gatwick was then a major hub for them with a larger production than KLM had at Schipol. It has now been assigned a minor regional role and further cutbacks for this summer have been announced
By putting more transfer traffic through LHR they can increase profits rather than be stuck with lots of £69 return fares from LGW.
3.No new long haul aircraft have been ordered although this means that expansion is likely to be very difficult.
No new long-haul aircraft are currently needed - the fleet is over 100 strong and even the oldest 747s have a good 5 years left in them. Rod has stated he is looking with interest at both A380, 772/3 and the 787.
4. It is now giving away routes to its competitors. bmi to RUH for example.
I would think BMI are taking routes away from them; BA is forced to allow competitors on routes and no longer has the financial muscle to remove them.
5. 757/767 major overhauls are now a year behind schedule. This suggests that deep underlying problems have not been tackled
The 757s aren't getting overhauled. But how does the 767 issues suggest 'deep problems'? I think it more sounds like they'd rather have a profit and remain existing than have a load of fancy seats.
6. Ryanair, Easy, Monarch, Air Berlin, Thonsonfly, etc etc seem to be booming which that they have judged the market correctly and that BA have judged it wrongly.
FR, EZY and co. have very different business models to BA and it's hard to compare them. In Europe BA is really there for the business traffic and connecting passengers; not weekend trippers. Regardless, they're still making more money than any LCC.
Once BA's debt is below £3bn (which is getting closer quickly) perhaps we'll see something interesting happen. A revamp of FIRST and CW is on the cards and Rod is 'looking into' adjusting Club Europe.