Ba
Just a few thoughts on the management regime over which Rod Eddington has presided at BA over the last few years.
1 When he took over BA was by far the largest European airline. It is now a poor third.
2. Gatwick was then a major hub for them with a larger production than KLM had at Schipol. It has now been assigned a minor regional role and further cutbacks for this summer have been announced
3.No new long haul aircraft have been ordered although this means that expansion is likely to be very difficult.
4. It is now giving away routes to its competitors. bmi to RUH for example.
5. 757/767 major overhauls are now a year behind schedule. This suggests that deep underlying problems have not been tackled
6. Ryanair, Easy, Monarch, Air Berlin, Thonsonfly, etc etc seem to be booming which that they have judged the market correctly and that BA have judged it wrongly.
Any comments?