One evening when I was returning to Yorkshire from Birmingham International on Virgin Trains during the rush hour train which was more like a London Tube Train than an express, I commended to a fellow passenger about how much stuff they have managed to cram into such a small space in their buffet car.
We came to the conclusion that all this Balloon Travel must be getting to Branson's Head.
I think Branson wanted to travel on this flight, but after a string of failed attempts in numerous balloons I bet he thought it was too big a risk!
I recall that on one of his attempts, he was over the North Atlantic when all of a sudden, they heard this really loud noise, simular to the sound of a gun, but more constant.
They looked out the window, and the Ballonist who was flying with Branson said something to the effect of:
BP "We need to get out of here"
RB "Why?"
BP "Well I don't wish to alarm you, but I've just seen a concorde fly past us, and I think we should probably get out of the vacinity before the second one uses us for target practice"