Through out this past year as I have posted on this board the main people I have said you need to get your message out to are your customers. WE ARE THE ONES WHO ULTIMATELY PAY YOU. WE PAY THE HIGHER PRICES TO FLY CX.
Whether the people in management or just some antagonists have responded in the manner they have, was not so much the point. Point being the true power is we the customers, and we can make or break CX. Today with your share of the market shrinking you should pay very close attention to this fact. Without the support of the traveling public you the pilots have no chance of gaining strength. Again, we are the force driving your money packages, and guess what your rostering too, because if we weren't flying with CX there would be no roster or training or salary problems for you.
Whomever is in your
PR position has failed to use a massive tool at your disposal. The statistics can speak volumes for themselves, but your leadership has failed to see this. CX's
PR office may not be as well equipped as they once were, but never doubt that Swire probably has a good
PR team over in the UK to call on for help.
The SCMP is not the place for your articles because you need to reach a market where many of you passengers live and fly into. As an American I am always appreciative of the new I find about the USA outside of the USA as it is often more telling. This is another reason for your need to get your messages out of your own immediate back yard and out to where the passengers travel to and from. Paris, Johannesburg, Los Angeles, San Francisco, NEW YORK, Sydney, Adelaide, Vancouver just to name a few. Because as realitycx says piss off enough of your customers here and at the terminals and your fight will be over.
[This message has been edited by InUSAandObserving (edited 12 December 2000).]