"How do we cut through the PR Cheese? "
'We' can't!
The NightLine program on ABC television yesterday covered an associated topic. It stated that 1.1 billion dollars a year is spent on a new type of company whose job is to protect the image of celebrity clients.
Marketing, in all its forms, may well have become America's largest industry.
IMHO, the two alternate future scenarios are;
The current Neo-Con administration will be able to use this 'marketing' along with capitalism and armed aggression, to establish world dominance and their espoused American-Century.
The alternative is that they fail. If this scenario comes about, then we are currently witnessing an analogy to the 'super nova' of a star, just before its demise and the rise of another.
Life, be it a human, a company, a country, or a galaxy, consists of birth, development, maturity, decline and death; whether we like it or not.