This is not anti - Qantas, its anti QF management.
Based on what some of your own QF people are saying about the dificulty of providing excellent service through maintenance and resource issues, QF is not living up to its own ideals.
J* by all accounts doesn't live up to them either and this document applies to the Qantas Group, not just mainline.
It MUST also apply internally otherwise your employees are in a highly confusing position, and they will consequently have great trouble making decisions.
To put it in pilotspeak, its analogous to be threatened with the sack if you carry more than minimal allowable juice, but at the same time your company is telling you to tell the pax how safe they are.
To put it yet another way you will constantly have to decide:
"do I follow the written policy or do I follow the REAL UNWRITTEN rules management is operating by?"
I suggest that at this point the cognitive dissonance is only affecting your purchasing. I suggest that if this attitude escapes from purchasing into flight operations or engineering, then you are all in real trouble.