Well, I wouldn't like to suggest that it's ever possible to get a lift somewhere on a heavy... but I managed to hitch-hike from Fairford to Coltishall on a Nimrod in 2002...
And if the RAF can afford to task F3s from Leuchars, a Nimrod from Kinloss, the Dead Sparrows, BBMF and a couple of Hawks to do half-hour flying displays at a families day at Boulmer in 2003, I see no reason why it shouldn't be possible for a Herc to take a few rugby players to Lossie for a match. It supports sports and "force development", and takes a darn sight less fuel than flypasts which look nice but achieve rather less.
I don't know whether this means I agree with Ivor or anyone else. But I've just got back from a productive (=debauched) evening in the bar, and it sounded good.