A new charter service linking Plymouth with London City Airport has been launched.
Air operator Centreline is running the service and says it is a cost-effective way to reach he capital in just over an hour.
The service runs between Plymouth City Airport and London City Airport, at Canary Wharf.
The airport is closer to central London and means that travellers can cut down on the journey time normally involved in getting from Gatwick into the heart of the capital.
The Bristol-based firm has 14 aircraft ranging from a four-seater PA34 Seneca up to a luxury seven-seater Beech Kingair 200.
It says that chartering a plane to get seven people to the capital can work out at £350 per person, an option it says is cost-effective when compared with the cost of travelling to London and putting up in a hotel.
Centreline has been flying passengers around Europe for seven years, and is now licensed to fly craft in and out of London City Airport.
The flight between Plymouth and London City Airport takes one hour and five minutes.
Managing director Philip Brockwell said: "Time is the most valuable asset for many professional and skilled people who have to commute between the two cities on a regular or occasional basis.
"Clients using this service can choose when they want to depart and return and because check-in and check-out times are so quick, be in the air within ten minutes of arriving at the airport.
"At London City Airport, we will arrange transport to and from their next meeting if required."
The firm says it can arrange for the plane to be liveried with corporate branding and can supply refreshments during the flight.
In the past seven years, Centreline, a Civil Aviation Authority-approved operator, has increased its turnover to £2 million.
A spokeswoman for the company said Plymouth had been chosen to launch the service because of its distance from the capital.
"It has been launched in key areas because we thought business people might want to commute to central London quickly. It's a long drive from Plymouth."
The service has also been launched in Manchester, Liverpool, Dublin and Carlisle.