Sounds to me like some people are falling over themselves to look foolish in the race to journo-bash.
Firstly the reporter - in the opening paragraph - is comparing the difference in INCOME derived by Boeing and Airbus. That's nothing to do with comparing aircraft models.
Since it's the financial income which is all-important, not whether you're selling 787s, A380s or bananas, the reporter is quite justified in making the comparison.
In fact, he doesn't appear to compare the two aircraft at all. Quite the opposite - the piece seems to focus specifically on the differing strategies of the two companies and the way each has addressed their own idea of the way the market will go.
But there's no teaching some folk...