I just can't believe these people!
First of all, when the cheaplines began to bite, they decided to have their own (no doubt craftily subsidised). It worked! Yawoozoosh!
So - they sold it - to the biggest low-cost competitor!
To deal with the still-increasing low-cost competition, they then slashed fares on short-haul routes.
It worked (up to a point).
Now they want to "go low-cost" again! Never mind, it's not as if it was real money...for mine, I'd have folded the whole European network into Go and kept it. Three boxes - BA mainline with all the routes outside western Europe, Go with all the western Europe routes, BACX with the domestic routes. Oh, and bulldoze Waterside.
It wouldn't have been such a bad idea to put Barbara C. in charge of the whole company - if she could have been spared from the Go/Euro business.