To quote a famous management tome called "Up the Organisation" (which is a seriously good read). the strategy of starting a low cost company to target your lower cost competitor, is called "pissing in the soup". It has the same effect, leaving a bad taste in everyone's mouth.
To be fair, QF has done everything it can to distance the J* product from its own to try and avoid cannibalisation. However it won't work, unless
VB makes serious mistakes.
The QF mainline product is seen as expensive and bad value for money. J* is seen as cut price and inconvenient - again bad value for money, and
VB is seen as being right in the middle - and good value for money - at least in this punters opinion.
Maybe J* should change their uniforms to match their customers? Addidas tracksuits, moccasins and fake tatoos.
Right on bruvvas!
