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Old 5th Feb 2005, 21:47
  #10 (permalink)  
Max Tow
 
Join Date: Dec 2000
Location: Downunder
Posts: 431
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Re above comments on BA's already competitive pricing ex LGW.
You're all correct, but I suspect the problem is that BA LGW has indeed become low fare here without yet managing to become truly low cost. Getting stuck in the transition between the old high cost full service model and a new loco one is not a comfortable place to be, especially when fare dumping goes ahead of cost shedding.

Just look at the infrastructure/overhead at LGW there compared with the EZY operation, even given the third party handling of the latter. There's less than 5 years ago but it's still over the top for European loco yields. No doubt the old issue of overhead allocation from Waterside/LHR also still exists.

Finally, in an era when the locos alleged "fees and taxes" surcharge often exceed the advertised fare, it does seem to me that BA's advertising of all inclusive fares has never made enough of the real competitive situation for the less bright members of the travelling community.

Last edited by Max Tow; 5th Feb 2005 at 21:59.
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