I guess the problem continues to be that maybe a portion of Irish people are loyal but in the airline game losing just 5% of load is death. Lots of pax don't care about the airline just lowest fare and getting their on time. That is all. Also for most of the IRELAND to UK routes - most of the passengers originate in the UK. They definitely don't know or care who makes the tea in an Irish regional airport. They just want a jet flight, on time and cheap. On the map SNN or NOC and GWY and KIR look much of a muchness to a UK punter thinking of a summer holiday. & EZY and FR are much bigger brands in the Uk now than EI or RE. It will be a bloodbath of low fares, quick strangulation by EURO 1 and FREE flights. Utter madness.